Contact | Rob Tomlinson

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SEO nuggets

There are millions of websites vying for our attention like a cacophony of raised voices in which few are heard. If you hope to raise above the noise so your voice can be heard, you need to communicate more intelligently. It’s self-apparent that by improving findability you can make your business and your clients’ businesses more successful, and you can certainly broadcast a message to a larger audience. These are the easy-to-comprehend, compelling truths to the value of findability in our projects, which can serve our immediate, individual needs.

Aarron Walter

Building Findable Websites - web standards, SEO and beyond; New Riders Publishing, 2008

To make their products findable on the web, companies spend millions on search engine optimisation (SEO). Yet some companies that can’t afford to spend a dime on SEO nevertheless do brilliantly with search engines and long-tail sales. Their secret? They write lean, keyword-rich, buzzword-free content that’s actually relevant to their customers - and let semantic markup as described in this book push their text to the top of the digital data pile. Coupled with appropriately written and edited copy, CSS layout and structural XHTML are the golden keys to findability. Companies that know this are prospering. Those that don’t are falling behind.

Jeffrey Zeldman

Designing with Web Standards - 2nd edition; New Riders Publishing, 2007