The advantages of using a content management system (CMS)
Although your visitors may never know whether your website is built with a content-management system or the more traditional 'static-page' form of website, the difference is something that you - as the site's owner - will notice from the word go. Here are the main advantages of using a CMS to build and deploy your business's website:
Non-technical contributors can edit pages and expand a site’s content: no knowledge of HTML is required.
A separation is maintained between a website’s content, its structure and its visual design; a change in one of these can be done independently of the others. A complete visual re-design of a whole site can be done without touching the site’s content or its structure.
When new content is added, its visual appearance conforms to the design already established for the sort of content being added.
When pages are added or deleted, the site’s menus are updated automatically.
Updates to the site can be made at any time by anyone with the correct permissions.
Requirements for image sizes can be gracefully enforced.
Best practice with regard to search engines can be gracefully enforced (page titles, meaningful URLs, correct metadata, etc).
Changes made to the content of a website can be automatically posted to major search engines.
Although most CMSs will support the following additions to a ‘brochure’ website, Drupal will breeze through each of them:
a newsletter: email highlights from your website by point-and-click selecting both content and recipients
role authentication: designate specific people to perform specific tasks on your website
email notifications: email anyone (users or yourself) in response to any event on the site
a forum
an ecommerce/shopping system
content moderation queuing: hold newly-posted content until you've approved it for publication
But there are even greater advantages to your business if the CMS you choose for your website is Drupal: Why use Drupal for a CMS website?
